Calls to action

'Subscribe' vs. 'Follow' in Podcast Calls-to-Action

A few years ago, if a podcaster came to me and said, “What’s an effective call-to-action I can use to help grow my show?” I would reply, “Make sure to tell your audience to subscribe to your podcast on their podcast app or wherever they listen to podcasts.”

New listeners (and sometimes even our longtime listeners) need the reminder that if they like what they’re hearing, they’ll probably want to know when new episodes as they’re released.

5 Things To Include in Your Podcast Intro & Outro (and 1 Thing You SHOULDN'T)

5 Things To Include in Your Podcast Intro & Outro (and 1 Thing You SHOULDN'T)

So you’re ready to start your podcast but … oh, what do you say?! Well, you know generally what you’re going to say. You have ideas for your episodes, but what do you say to get started? And how should you end the podcast?

Listen to a handful of podcasts, especially from different genres, and you’ll find a multitude of different ways to start a show. None of the suggestions below are set in stone, and people are coming in all the time to change how “things have always been done,” and that’s awesome. But for those just starting out and need just a little bit of guidance, here are what I look for in a podcast intro and outro.