Podcasting News

'Subscribe' vs. 'Follow' in Podcast Calls-to-Action

A few years ago, if a podcaster came to me and said, “What’s an effective call-to-action I can use to help grow my show?” I would reply, “Make sure to tell your audience to subscribe to your podcast on their podcast app or wherever they listen to podcasts.”

New listeners (and sometimes even our longtime listeners) need the reminder that if they like what they’re hearing, they’ll probably want to know when new episodes as they’re released.

Quick Tip: Share Your Podcast Episodes on Instagram Stories via Spotify

Quick Tip: Share Your Podcast Episodes on Instagram Stories via Spotify

Great news for those with podcasts in Spotify! We can finally share *clickable* links to episodes from Instagram Stories!

Before you start, be sure your show can be found in Spotify.

If you’re not in Spotify, see below for instructions on submitting your show.

Quick Tip: No more iTunes! (Well, sort of ...)

Check your inbox because on January 31st, podcasters who submitted their shows to iTunes received an email from none other than Apple Podcasts with a few things they want to make sure you're aware of.

The main points of the email were:

  • Podcast Analytics Beta
  • Specification Update
  • Easier Podcast Submission for Hosting Partners
  • Apple Podcasts Badges

For the most part, the first three were pretty straightforward, but the fourth point is one that will take some getting used to for seasoned podcasters and new podcasters, alike.