A few years ago, if a podcaster came to me and said, “What’s an effective call-to-action I can use to help grow my show?” I would reply, “Make sure to tell your audience to subscribe to your podcast on their podcast app or wherever they listen to podcasts.”
New listeners (and sometimes even our longtime listeners) need the reminder that if they like what they’re hearing, they’ll probably want to know when new episodes as they’re released.
Lots of podcasters love Instagram because it adds a visual element to their podcast, plus it gives them an opportunity to connect with their listeners outside of the show. Instagram is also a great platform to get discovered organically, especially if you’re using hashtags related to your show and the topics you cover.
But many folks struggle when it comes to engaging their audience. I’ve seen numerous podcasters sign up for a social media account for their podcast, but all they do is promote new episodes. It doesn’t really give the audience much to interact with, and if you’re familiar with how algorithms work, you already know that engagement on a post can lead to Instagram pushing your post in front of more people, leading to more engagement and more views, etc.
Thinking of starting a podcast in 2022? Here are 3 things I tell new podcasters to consider before pressing that record button:
So many podcasters think podcasting works like this: they get a mic and start talking about everything and anything, and boom! Ka-ching 🤑🤑🤑
Here's the reality: 50% of podcasts stop producing by episode 7. (This is called Podfade 😉) Why? Because they didn't plan topics and ran out of things to talk about. Or they failed to realize how much time and effort it takes to podcast and it's not just about getting on the mic and talking, and they give up.