As Thanksgiving is upon us in the United States, it's important to take this time to think about what we're thankful for in our lives. And that includes our podcasts.

It's easy to get caught up in the game of comparing your podcast to others, especially those with more experience than you. But I can't tell you the number of times I've been turned off by podcasts I'm listening to in which the hosts complain about their "low" numbers.

Don't be those podcasters. Remember, everyone starts with zero listeners, as one of my podcasting mentors Dave Jackson says. Moving that number up is your job as a podcaster and marketer. And the more you cherish the audience you already have, the more they'll feel compelled to become your podcast ambassadors and spread the word about you and your show.