Back when I started podcasting in 2015 and I told people, I was typically met with, “What’s a podcast?”
Fast forward to today and I don’t get that as much.
In fact, I think the more common reaction when I tell folks I work as a podcast editor and consultant is, “Oh! I’ve had an idea for a podcast myself!”
And some have even purchased the equipment, bought the courses, or went to the conferences to learn, but somehow can’t get past that planning stage to press that big scary RECORD button.
Sometimes I’ll have someone book a call with me and they’ll tell me everything they’ve done so far, and then wait expectantly as if I have to give them the “go-ahead” to officially start.
Here’s a secret, future podcaster …
There is no license to record a podcast. There's no certification needed in order to get on a microphone and talk. There is no gatekeeper to stop you from pressing “Publish” after you’ve recorded and put together your Trailer or Episode 1.
When it comes to podcasting, embrace that freedom of speech. (Note: Freedom of speech does not equal freedom from consequences — read those TOS and terms & conditions.)
So for those of you needing that extra push from someone who’s been there, done that, repeated the process, and helped others do the same, enjoy these 10 tips to help you make that leap:
1. Embrace the RECORD Button
One of the most common fears for new podcasters is pressing that big red record button. It can be intimidating to see the microphone light up or watch the waveform of your voice on the screen for the first time. But, like most other new things, it gets easier the more you do it. Start by getting comfortable recording in a room by yourself. Practice pressing record, watching yourself, and experimenting with your recording and editing software (known as a DAW — Digital Audio Workstation).
2. Know What You're Going to Say
Before you press that record button, it's essential to have a general idea of what your first episode will be about. Whether it's an introduction to your podcast, the format of future episodes, or the setup of a story, knowing what you're going to say will help you stay on track. Some podcasters find it easier to have bullet points to keep themselves on track and some like working directly from a script or teleprompter-type of device or software. You’re going to have to find what works best for you.
3. Introduce Yourself as the Host
Don't forget to introduce yourself in that first episode. Let your audience know who you are, your background, and why you're talking about the topic at hand. This establishes a personal connection and gives your podcast an identity.
4. Mention the Title of Your Podcast
Reinforce your podcast's name during the introduction. Your podcast title and your name are the two things you want your audience to remember most. Say them clearly and deliberately so that they stick in listeners' minds. You’ll also want to mention your website, as well. Especially if one of your main goals for your podcast is to drive people to your business/website.
5. Think About Post-Production During Recording
Consider the editing process while recording. Think about what will make editing easier for you or your editor. Learning to start a sentence over instead of trying to fix a messy one later can save time and result in a cleaner final product.
6. Develop a Podcasting Workflow
Establish a podcasting routine early on. Set aside time not only for recording but also for editing and promoting your episodes. The sooner you find your podcasting flow and incorporate it into your routine, the more sustainable and successful your podcast will be in the long run.
7. Assess If Podcasting Is Right for You (Right Now)
It's essential to determine whether podcasting aligns with your interests and goals. If you find that it feels like too much work or isn't enjoyable, it's okay to reconsider. Not everyone needs a podcast, and it's better to discover this early on. And maybe it’s not in the cards for you at the moment, but that doesn’t mean you’ll never have a podcast. I’m currently in a busy chapter of life right now where I wouldn’t be able to handle having a twice-weekly podcast that requires at least 3-4 concentrated hours of research and writing twice a week to do, like I could five years ago. But I have found I’ve been able to turn my creativity toward writing blog posts and my newsletter in the meantime!
8. Leave Your Audience Wanting More
End your first episode by teasing what's coming next. Give your audience a preview of upcoming episodes or guests. This can entice them to follow/subscribe and continue listening. The first episode is also a good time to establish a way for your listeners to contact you or give feedback — hearing from your audience is THE BEST way to find out what to talk more about.
9. Your First Episode Will Make You Cringe (and That's Okay)
““If you’ve recorded 100 episodes, and you’re not embarrassed by your first episode, you’re doing it wrong.””
As you progress as a podcaster, you'll cringe at your first episode, no matter how good it is. This is a sign of growth and improvement. Embrace it as a part of your journey. When I saw Roman Mars from 99% Invisible do a keynote speech back in 2015, I had just put out Episode 5 of my podcast and was enjoying learning all about editing and episode planning. And I’ll never forget hearing him say, “if you’ve recorded 100 episodes, and you’re not embarrassed by your first episode, you’re doing it wrong.” I was on episode 5 and already weighing if I should re-record and re-edit my Episode 1 because I knew I could already improve it. (I didn’t. It’s still out there in internet land somewhere. Super low, noticeable edit cuts, wonky music mixing, and all.)
10. Have Fun and Relax
Lastly, remember to have fun! Podcasting should be an enjoyable experience. The more relaxed you are during recording, the better your episodes will sound. Overthinking can stifle your creativity, so let go and enjoy the process.
Bonus Tip: Record a Second Episode
If you're feeling energized and excited after recording your first episode, consider recording a second one. This continuity of energy can benefit both you and your listeners, creating a more engaging podcast experience.
Starting a podcast is a thrilling adventure, and your first episode is just the beginning. Use these tips to overcome your initial jitters and set the stage for a successful podcasting journey. Remember, practice makes progress, so keep recording, improving, and most importantly, having fun!
Happy Podcasting 🙂
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