Hello again!
Welcome to the dog days of summer, which was named for the time in late July when the star Sirius would appear in the sky. The Romans referred to it as "days of the dog star."
Can you tell I'm in full research mode for my book, as I wrote about last month? I feel the need to write the story behind everything I can think of lately. You can also see what I've been up to with my monthly montages I've been doing over on Instagram.
So enjoy this month's quick tip and check out the bonus tip over at Buy Me A Coffee that's for everyone — not just supporters 🙂
This Month’s Podcasting Tip
.Create an excited and engaged audience by teasing upcoming episodes.
If you’re the type of podcaster who plans their content in advance, consider letting your audience know what to expect at the end of your podcast episode. This gets folks excited and can incentivize them to subscribe to/follow your show.
Have you ever found a podcast you loved and went back to the beginning to catch up? I absolutely have and those teasers would give me a reason to say, “Oh, I can’t miss that! Just one more podcast episode, I think …”
Don’t just tease your episodes within your podcast – make sure you’re teasing future episodes and guests on your social media accounts, on your website, and in your email newsletters and however else you communicate with listeners.
More of a last-minute kind of person? Show some behind-the-scenes sneak peeks while working on the episode before it’s released to generate some interest. I love posting a photo or two to my Instagram Stories when I’m recording or editing, for example. This can prime your audience to expect something new from you, even if they don't know what it is yet.
Don’t forget that even a few minutes spent promoting your podcast can add up!
Want a good beach read to help with teasing for promotion? Check out Show Your Work! by Austin Kleon
Check Out the Latest Blog Posts + Appearances
E Podcast Productions — Podcasting Blog
Story Time: Your Podcast Audience Will Change (And That's OK!)
Does Podcast Listening Dwindle in the Summer? — July 2023 Newsletter
Emily: Out Loud — ADHD/Creative Lifestyle Blog
Binge-watching Jury Duty, Traveling Virtually with EarthCam, and Uncovering the Delights of Korean BBQ & Hot Pot (+ a quick look at a new app for ADHDers like me!)
Advice and Updates to My Teenage Self From My 31- and 40-Year-Old Self
Until next time, Happy Podcasting!
♥ Emily Prokop
Like What I Do?
Enjoying this newsletter and my content? You can find additional tips over at BuyMeACoffee.com/emilyprokop where you can support me and my work by buying me a cup of coffee to say thanks 🙂 And look for a shout-out over on my Instagram Stories AND NOW THREADS!
Past supporters get additional tips emailed to them — if that's you, be on the lookout for a bonus tip in your email inbox!
August's tip is available for the Public, but future tips and posts will be set up for supporters ONLY.
Thanks for the coffee! ☕
Work With Me On Your Podcast
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Sign up for a Strategy Session and under the question “What are you looking for?” on the intake form, let me know you’re interested in a podcast audit!
See if a Strategy Session is right for you.
These 30- or 60-minute sessions are where you can pick my brain about all things podcasting, whether it’s planning your new podcast and making sure you start off on the right foot, asking about podcast equipment recommendations that won’t break the bank, or growing your show and taking it up a few notches.
About Me
I’m Emily Prokop, a podcaster, editor and educator. I created & hosted the Webby-nominated podcast, The Story Behind, among a number of other podcasts I’ve been a part of. As the owner of E Podcast Productions, a podcast editing and consulting business, I’ve been helping podcasters plan, improve, and grow their shows for the last 5 years.
I’m also an introverted, neurodivergent married mom of 2. When I’m not wearing a pair of headphones to record or edit a podcast, you can find me singing in choir, wandering in the woods, roller skating around my living room, or trying out a new hobby or ADHD hyperfixation on Instagram and now Threads! Find out more over at EmilyProkop.com.
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Check out my latest podcasting blog post here
Check out my Podcasting Microphone and Setup and what gear I recommend for new podcasters
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