When I think about my social media usage over the years, it surprises me that I’m more confused about how to use it than ever. Don’t get me wrong, I consider myself part of the social media pioneer generation. Compared to what Facebook is now, it astonishes me that I was around when you needed a college email to sign up and it still had “The” before its official name. And there was no talk of the Metaverse at all.

But ever since starting a podcast and then a business, I began to use social media for much more than catching up with friends and family. I began to use it to network and promote more.